Listen to the Podcast

I recently had the opportunity to be a guest on the American Cattleman podcast where we talked about craftsmanship, business, and what it really means to build something with intention. It was an easy, honest conversation—one of those interviews that feels more like sitting around the table than being “on air.” If you prefer listening, you can play the full episode above. If you’d rather read (or skim!), everything is written out below.

The Conversation 

This episode turned into a thoughtful, down-to-earth conversation about craftsmanship, values, and building something that lasts.

We talked about how many of today’s businesses start the same way—by solving a real problem. For me, it came from wanting signs and farm branding that felt personal, durable, and honest. Not mass-produced. Not generic. Something that actually represents the land, the family, and the work behind it.

A big part of my process is listening. Whether it’s a cattle ranch, hobby farm, or rural property entrance, every project has a story. The goal is always the same: create farm signs, entrance signs, driveway signs, and farm brand signs that feel like they belong exactly where they’re placed.

We also talked about patience—how good work takes time, and how trust is earned by consistency. Staying American-owned, working from Michigan, and using products made in the USA and Canada isn’t always the easiest route, but it’s the one that aligns with my values and the customers I serve.

The future is exciting because more people are choosing quality over shortcuts. There’s a renewed appreciation for outdoor farm signs, ranch signage, and custom-built pieces that are made to last for generations—not just seasons.

Key Takeaways from the Episode

• Thoughtful craftsmanship still matters—and people notice the difference

• Listening to clients is just as important as the finished product

• Building something meaningful takes time, consistency, and values

• American-made work and personal relationships are making a comeback

Featured in a National Industry Publication

These same values were highlighted in my recent feature in American Cattlemen Magazine, a national cattle and farming resource serving ranchers, farmers, and agricultural operations across the country. Being featured in a publication with that level of reach was an honor—especially because the focus was on real-world experience, American-owned business values, and craftsmanship rooted in agriculture.

American Cattlemen Magazine feature

Want to Learn More?

If this episode resonated with you—and you’re looking for custom farm signs, cattle ranch signage, hobby farm signs, entrance signs, driveway signs, or farm brand signs—I’d love to connect. Every piece is designed with intention, built for outdoor use, and proudly American-owned in Michigan using materials made in the USA and Canada.

Thanks for listening, reading, and supporting American-made craftsmanship.